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Founders Live Pitch Coach & Course

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Anatomy of a Winning Pitch

Start Here: Pradnya's Winning Pitch

Pradnya Desh, founder of Advocat Technologies, worked with Melissa Reaves to craft her winning 99-second pitch. Listen to Pradnya talk about the experience and Melissa share why she does what she does.

Watch Next: How to Nail Your 99-Second Pitch

Storytelling is an essential business skill. With only 99 seconds to convince funders that YOUR business deserves to win funding, telling a clear, compelling story is crucial. Executive Storytelling Coach Melissa Reaves covers the key elements to nailing your pitch in this introductory overview--including an example of a real winning pitch and follow-up questions. SHOW LESS

Level Up Your Pitch: On-Demand Course

Module 1: Why Storytelling Is an Essential Business Skill

Module 1: Why Storytelling Is an Essential Business Skill

Module 1: Why Storytelling Is an Essential Business Skill

Stories are how humans relate and understand the world around us. From childhood, we are storytelling creatures, and this doesn't change once we enter the business world. Learn why storytelling is an essential business skill and how it can help you succeed.

Module 2: How to Find and Craft Your Story

Module 1: Why Storytelling Is an Essential Business Skill

Module 1: Why Storytelling Is an Essential Business Skill

What are the best stories to share for your organization? Learn how to construct a well crafted story using the Hero's Journey structure.

Module 3: Beginning Your Story with CROW

Module 1: Why Storytelling Is an Essential Business Skill

Module 3: Beginning Your Story with CROW

Where should your story start? Your set up is key in order to create that "mind movie" so make sure you have CROW completed!

Module 4: Show Don't Tell

Module 4: Show Don't Tell

Module 3: Beginning Your Story with CROW

The number one rule in storytelling is "Show, don't just tell us." Using the five sense and your own inner monologue puts your listeners in a heightened journey with you.

Module 5: Choices

Module 4: Show Don't Tell

Nail your 99-Second Pitch

Using your voice and strategic details to paint the picture you want the listener experiences is the art form of storytelling. One adjective can change the entire image---learn how to choose wisely!

Nail your 99-Second Pitch

Module 4: Show Don't Tell

Nail your 99-Second Pitch

This five-video course will help you understand how storytelling gives power to your pitch, how to hone your story, and more. Nail your 99-second pitch and develop strong pitch skills period.

Get the Course

Featured Products

99-Second Pitch Winners Coached by Story Fruition

Go Love Yourself Box
MedVenture
OwnTrail
Advocat Technologies

Why Story Fruition

Daniel McConnell, CEO and Co-Founder, Teak & Timber

"Melissa will get you results."

"I credit Melissa for bringing out the best!"

"Melissa will get you results."

 "Working with Melissa...was instrumental in pulling out the true story of why I started my business...I was able to paint the picture in their minds of how my company is solving real problems. This all culminated in placing 2nd in a business competition as well as having several angel investors interested in funding my business!" 

-Daniel McConnell, CEO, Teak & Timber

Ryan Cogdill, RN and Co-Founder of MedVenture for Travelers, LLC

"We won our pitch competition!"

"I credit Melissa for bringing out the best!"

"Melissa will get you results."

Melissa is an amazing pitch coach! She helped us develop a pitch that was compelling and relatable to our audience, while providing the information necessary to get an overview of our business within the 99- second time frame. She was very encouraging, helpful and professional throughout the process. We ended up winning our pitch competition in large part due to her. 10/10 would recommend her services. Thanks again Melissa!

-Ryan Cogdill, Co-Founder MedVenture for Travelers

Sharon Podobnik, founder of Go Love Yourself

"I credit Melissa for bringing out the best!"

"I credit Melissa for bringing out the best!"

"I credit Melissa for bringing out the best!"

Melissa was unbelievably impactful as my pitch coach. She was able to take the meager nuggets that I brought to the table and help me construct a powerful narrative around my business that led to me not only win the pitch competition that we prepped for together, but also be invited to a number of other opportunities. I credit Melissa for bringing out the best of what we have to offer and really helping us to shine!

-Sharon Podobnik, Founder, Go Love Yourself

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  • About Story Fruition
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